JAMAWAR - THE ROYAL LEGACY

The glory, and the colors of nature captured skillfully on cloth characterize the famous Jamawars of Kashmir. "Jama" means robe and "war" is yard. King and nobles bought the woven fabric by the yard, wearing it as a gown or using it as a wrap or shawl.

History & Origin of Jamawar

Due to its rich and fine raw materials, the rich and powerful merchants used Jamawar and noblemen of the time, who could not only afford it but could even commission the weavers to make the fabric for them, as in the case of the Mughals. Emperor Akbar was one of its greatest patrons. He brought many weavers from East Turkestan to Kashmir.
Historically handmade items, some shawls took a couple of decades to complete; consequently, original Jamawar shawls are highly valued. The best quality of Jamawar is built with Pashmina.
The brocaded parts are woven in similar threads of silk or polyester. Most of the designs seen today are floral, with the kairy as the predominant motif.
Recent developments for Jamawar
In recent years, the Indian government has attempted and initiated some programs that work towards the revival of the Jamawar art. A Shawl weaving center at Kanihama in Kashmir was opened for promoting the production of these weaves.
To maintain the royal glory of the Jamawar sarees, most of the saree creations now have matching silk shawls attached to them. Jamawar Sarees are being woven using equal variants of Silk like Pashmina and Banarasi. Modern, machine-made Jamawar prints, produced in cities such as Kashmir and other parts of Pakistan.

Modern Day Jamawar
Jamawar optimizes elegance with architectural digital prints. The name is a reference to the fact that originally, Jamavar fabric was only used to make yard long shawls which were purchased by locals to protect themselves against the cold in the chilly winter months. Nowadays, however, it is used to make a wide variety of garments including sarees, kurtas & Kurtis.
Breathing new life into an ancient Kashmiri art of weaving, Shree presents Autumn/Winter 2017-18 Jamawar Collection. Made of fabrics like viscose blend and poly silk, the collection looks completely familiar yet it’s entirely innovative.
Following the rich and royal legacy, Shree’s latest gems feature subtle luster, soft texture and timeless motifs. It goes without saying that Jamawarby Shree is the quintessential autumn/winter must-have for every woman.

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