The comfort of cotton and the feel of silk! Tough to get them both together, right? Well not really, because if you have ever seen rayon, you would know what I am talking about.
Rayon is a truly magical fabric – its manmade, but not synthetic; it will keep you comfortable all day long, but not get crinkled and crumpled. Wood pulp, which is a naturally occurring material, is combined with cellulose to create rayon, which makes it feel like a natural fabric.
Shree utilizes the best quality rayon i.e. Liva in their collection. LIVA, launched by the Aditya Birla Group, stands for high quality fabric which is made using natural cellulosic fibers. This is a fabric that is currently being endorsed by famous celebrities and it has earned the nickname ‘Natural Fluid Fashion’. Being labelled a fabric that moves with you, Liva is comfortable, soft and eco-friendly.
The recently showcased collection of Shree was created using Liva and when that stunning fabric was combied with prints, embroidery, lace and various other embellishments, what emerged was something truly spectacular.
Here’s a glimpse of the collection, crafted using all things natural—
Mirror embellished Kurtis — A floral print that has been made even more beautiful with mirror embroidery, is what you will get to see in this amazing princess cut kurti from Shree. The influence of the Kashmiri style of work is evident in this kurta. The big multicolored flowers with piping and mirror work borders make this kurti a must have. The comfortable natural fabric makes this kurta easy to wear all day long and the design is such that it is apt for any occasion, from a formal office lunch to a casual Sunday outing!
Floral Prints – Ask anyone and they will tell you that they like flowers, because these are the most beautiful creations of nature. One look at this anarkali dress from the house of Shree, and you will rediscover the beauty of flowers. The bright coloured flowers work really well against the dark fabric and the length is such that it can be worn along with leggings or even as a dress! The neckline and the sleeves have been prettified with a border, making the dress extrmeley elegant.
Geometric Prints – Want to add a little geometry into play, in your everyday look? Shree brings to you this kurta, with bold geometric prints. An inventive combination of diamonds, circles, hexagons and more result in a seriously stylish outfit! This CAD (computer aided designing) designed dress is prepared using skin friendly colors and an easy breezy fabric. The double layering makes this maxi dress look unique!
Block Printing – Nature has given us a palette of colours to vivid that the designers at Shree have no trouble creating stunning outfits. For instance, this bright colored long maxi dress, which has embroidery highlighting the border and front placket! Not only does the embroidery make everything look royal, the natural colors used in making the block prints on this dress, make it skin friendly too!
Floral Designs — Flowers are a beautiful asepct of nature, and they also add to the beauty of attires. Take a look at this maxi dress, which is a perfect amalgamation of floral prints and polka dots. The simplistic floral print that runs down the front of the dress is enough to transform the look of the person wearing it. The dress is also embellished with dori and tasssels, offering it a look that goes beyond pretty!
Solid Kurta — Sometimes, all you need is a simple kurta in a solid colour, which you know will work great for any occasion. This kurti is designed with a mandarin collar, a V slit and buttons on the neck patti. The border on the sleeves enhances the overall look of the kurti. This simple yet stunning kurti is the perfect choice for the fashion conscious modern woman.
Stripes — Stripes have always been associated with elegance and a sense of sophstication and it is no different when it comes to women. Perhaps the best aspect of stripes is the fact that they work well for everyone – be it men, women or even college going girls. At Shree, the designers have used these very stylish strips to create a stunning kurti that is sure to spice up your wardrobe!
Using the naturally fluid fabric called LIVA, the house of Shree brings to you an extensive range of kurtas, kurtis and dresses, which will allow you to shine, no matter what the occasion. Shree’s production unit makes the use of best quality printing techniques and embellishments, which in turn ensures the best quality product to the customers. Our designers are always striving to create new designs with different prints, sillhouettes, tassels and other embellishments to create designs that leaves everyone spellbound.
You can explore our entire range @ www.shreelifestyle.com or at exclusive Shree retail outlets.
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